Booklet Printing for Catalogs
Catalog booklet printing for shops, makers and wholesalers. Put your products in front of buyers with big photos, clear prices and pages they can flip through and keep on the counter.
Pick a catalog size
Larger pages show more products per spread and give photos room. Smaller catalogs are cheaper to mail and easy to drop in a shopping bag. Each size below is drawn to scale.
- 8.5 × 11 Full product lines, price lists
- 9 × 12 Oversized and premium
- 8 × 10 Lookbooks and seasonal drops
- 6 × 9 Compact and mail-friendly
- 11 × 8.5 Wide spreads for furniture and gear
- A4 For international buyers
An 8.5 × 11 catalog opens flat to 17 × 11. That spread is a lot of space for a hero product shot with smaller items around it.
Why print a catalog as a booklet
Photos look their best
Gloss book paper gives product shots strong color. Matte cuts glare and feels softer, which suits fashion, home goods and craft.
Easy to browse
Saddle stitching keeps pages in order. Group products by category and add a contents page so buyers find things fast.
Grows with your line
Start with 16 pages and add more as your range grows. Catalogs run 8 to 96 pages, in multiples of 4.
Print only what you need
With a $25 minimum and prices that drop as quantity rises, you can print a small batch for one season and update it for the next.
Who uses printed catalogs
- Boutiques and online shops adding a printed insert
- Wholesale line sheets and price books
- Trade show handouts
- Furniture, lighting and home decor collections
- Parts and equipment catalogs
- Seasonal and holiday gift guides
- Artist and gallery sale catalogs
Paper and cover choices for catalogs
For most product catalogs, 80 lb or 100 lb gloss book inside with a 100 lb gloss cover or 14 pt gloss cover is a strong pick. The heavier cover holds up to being handled at a trade show booth or passed around a showroom. For a quieter, more editorial feel, choose matte for both.
Price books and order guides that reps mark up by hand do well on 70 lb or 80 lb opaque smooth paper, which is easy to write on.
Design around the spread. Buyers see two pages at once. Place a product's photo on one page and its details on the facing page, and keep prices and part numbers away from the center fold and the trimmed edges.
Setting up your catalog file
Lay out each page at the finished size, one page per page, with 0.125 in bleed on every side. Extend photo backgrounds into the bleed so nothing shows a white sliver after trimming. Keep text and logos away from the edges. Not sure where to start? Grab a free booklet template.
Real people check every file and send you a proof before printing, so you can catch a wrong price or a missing photo before it runs.
Catalog printing FAQ
What size is best for a product catalog?
8.5 × 11 is the most common and fits a lot per page. 9 × 12 feels more premium. 8 × 10 and 6 × 9 are good for smaller collections or catalogs you plan to mail. Compare them on our Booklet Sizes page.
Gloss or matte for product photos?
Gloss makes colors pop and suits bright, punchy products. Matte reduces glare and reads well under shop lighting. Both come in 80 lb and 100 lb book weights.
How many pages can my catalog have?
8 to 96 pages, in multiples of 4, with the cover counting as 4. Catalogs with 40 or more pages get a square-back spine at no extra cost.
Can I print a large run for a mailing?
You can order up to 2,500 catalogs per cart line. For bigger runs, request a custom estimate.
How fast will my catalogs ship?
Order by 12pm and they ship the next business day from Brooklyn, NY or Long Beach, CA, whichever is closer. Economy shipping is free on every order (arrives in 4–5 business days), and UPS® Ground and FedEx 2Day® are free on orders of $99 or more.